O'Reilly logo

Wireless Mobility: The Why of Wireless by Neil Reid

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Foreword

In 2008 I co-authored the book New Age of Innovation (McGraw-Hill) with my colleague C. K. Prahalad from the University of Michigan. In our book we discussed a fundamental business transformation forged by digitization, ubiquitous connectivity, and globalization. This transformation, we argued, was about the shift in perspective of value creation in business. We claimed that customer value would be based on unique personalized experiences delivered contextually to customers in a user-friendly interface. We called this the N=1 (one customer at a time) business model. In the last two years, I’ve seen this trend entering into every industry ranging from entertainment and travel to healthcare and financial services. It is clear that with ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required