Boss Up Your Brand

Up-Level How You’re Perceived

Be authentic about your own leadership style. Don’t try to change it. Own it. Communicate it. Put a value on it. Put a brand on it.

—Rohini Anand, PhD,senior vice president, corporate responsibility and global chief diversity officer, Sodexo

We need to talk about personal branding.

I’m sure you’ve already read and heard a lot about why you should have a personal brand. It’s inescapable. Google “how to” and “personal brand,” and you can dive into thousands of articles on how to develop yours with 5 (or 15 or 26) steps, pillars, or golden rules. The thing is, they all jump straight from “You need ...

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