18 Jessica Rodríguez’s Art Atlas
Fair Fashion from Peru to the World
Dalila Boclin
Poverty is rampant in the highlands of Peru. This culturally rich area, however, is known for its original and world-renowned crafts. Jessica Rodríguez launched a venture to help local textile workers design and make products for export. She has demonstrated that communities in some of the most isolated parts of the world can be empowered to benefit from globalization and trade.
At a coffee shop in Boston or in a Parisian boutique, a “Fair Trade” sticker may signify little more than a label or a distant ideal. But at Art Atlas, fair trade is not a corporate strategy or a means to a mark-up; it is a way of life—a brand of human sympathy that cannot be understood ...
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