“No written word nor spoken plea can teach your team what it should be.”

THE OUTSIDE WORLD KNOWS your profession, what you do, by the title on your business card: sales manager, CEO, production supervisor, or something else. However, your business card informs someone even more important about what you do professionally, namely, you. Don’t be misled by what it says.

In the eyes of most observers, my title is “Coach” Wooden, but this is not what I would list first on my résumé or business card. From my earliest years I have viewed my primary job as one of educating others: I am a teacher.

I believe effective leaders are, first and foremost, good teachers. We are in the education business. Whether in class or on the court, ...

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