Optimizing Your Site as a Whole

In the previous lesson, I talked about optimizing your content in ways that help increase your rankings in the search engines. Now, it's time to look at site-wide factors that affect how search engines rank you, and how to control them using WordPress.


The first thing to check is whether WordPress is displaying the Search Engines Blocked message, as shown in Figure 31-1.



When you first installed WordPress, you had the option of making your site visible to search engines, and I said it was a good idea to keep it hidden until you were finished building it. Now, it's time to unblock your site and you do that under Settings image Privacy, as shown in Figure 31-2.

If you don't unblock the site, WordPress continues to display the warning message next to your title, so there's no excuse for forgetting!

image When it says “Search Engines Blocked,” what's happening is that WordPress is adding a meta tag to your web pages that tells the search engines not to index the page or follow any links on the page.



Another admin ...

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