Chapter 4. Understanding Technical Optimization

We now turn to the heart of this book, and the heart of natural search rankings: technical optimization. Technical optimization provides the nuts and bolts of on-page optimization: the subtle craft of organizing your content, link structure, title and headings, meta tags, images, and so on, to achieve high placement for your pages.

In this chapter, we will cover how to take what we've learned about the keyword research and implement a ranking strategy. We'll build a "perfect web page", a web page where all the elements work together to achieve maximum ranking power. We will learn how to craft a domain name that is well-poised to rank for primary keywords. We will examine how to create an effective ...

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