Promoting your business or blog with YouTube

As you probably know, YouTube is a video-sharing site where anyone—including you and your business—can post videos for others to view. YouTube, just behind Facebook and Google.com, is the third most popular website worldwide, as reported by the Alexa ranking service. It also happens to be owned by Google, so Google has an interest in driving search traffic to YouTube and Google does in fact include YouTube content in search results—but you have to know how to optimize your video submissions.

The leverage you'll enjoy from promoting your business with video will depend on your niche and the quality of the videos you produce. Video content, like any content, must be quality content. The biggest mistake ...

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