Search engines have different algorithms for ranking the content on each site. However, all search engines have a common set of components that play a major role in the algorithm. These components include the post/page title, description, tags, and URL. WordPress was first built as a blogging tool. Therefore, the default features allow search engines to quickly track and rank posts from WordPress sites. However, we can always make certain modifications to improve and optimize the content for search engines.
The Yoast SEO plugin provides a set of fields in the post and page edit screen to check the content quality for search engines and suggest necessary modifications. The main keyword plays a major part in search engine ranking. ...
