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WordPress® All-in-One For Dummies® by Michael Torbert, Andrea Rennick, Kevin Palmer, Cory Miller, Lisa Sabin-Wilson

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Outlining the Advantages That WordPress Presents for SEO

Using WordPress for your blogging platform or content management system, comes with some advantages, including that WordPress was designed to function well with search engines. Search engines can crawl the source code of a WordPress site pretty easily, which eliminates issues that a lot of Web programmers face when optimizing a site. The following list outlines some of WordPress's SEO advantages:

  • Permalinks: URLs where your content is permanently housed. While your blog grows and you add more posts, the items on your front page get pushed off the front page of your blog and are replaced by recent content. Visitors can easily bookmark and share permalinks so that they can return to that specific post on your blog, so these old posts can live on. One of the technical benefits of WordPress is that it uses the Apache mod_rewrite module to establish the permalink system, which allows you to create and customize your permalink structure.
  • Pinging: When you post new content, WordPress has a built-in pinging system that notifies major indexes automatically so that they can come and crawl your site again. This system helps speed up the indexing process and keeps your search results current and relevant.
  • Plugins: The fact that WordPress is so developer friendly allows you to use the latest SEO plugins. Do you want to submit a sitemap to Google? There's a plugin for that. Do you want to edit the metadata around a post? There's a plugin ...

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