Chapter 4: Search Engine Optimization

In This Chapter

arrow.png Appreciating search engine optimization (SEO) benefits

arrow.png Improving your SEO with WordPress

arrow.png Getting your blog into good SEO shape

arrow.png Finding information about your niche

arrow.png Creating SEO-improvement strategies

Google, Yahoo!, Bing, and other search engines have a massive impact on a website. Search engines can easily refer the largest amount of traffic to your site and, if dealt with properly, can help you grow a large audience in time. Often, bloggers don’t discover the importance of search engine optimization (SEO) until their blogs have been around for a while. By taking the time to make sure that you’re following SEO best practices from the get-go, you can reap the rewards of a consistent flow of search engine traffic.

If you’ve been blogging for a while and haven’t been following the practices in this chapter, roll up your sleeves and dive back into your blog to fix some of the SEO practices that you may have overlooked (or just didn’t ...

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