Chapter 2
Creating a Social Media Listening Hub
IN THIS CHAPTER
Understanding why you need to monitor your brand
Finding out which monitoring tools are right for you
Cleaning and aggregating your monitoring data
Turning your WordPress Dashboard into a listening post
This chapter focuses on the importance of listening to social media, using the free monitoring services available to you, and integrating these sources into your WordPress installation so that you can turn your run-of-the-mill WordPress installation into a social media listening hub.
A social media listening hub is a collection of information from several sources, including mentions of your site, keywords, or topics that you write about, and even information about competitors. You can sign up for services that monitor these topics, such as Salesforce Marketing Cloud (https://www.salesforce.com/products/marketing-cloud/overview) and Gigya (https://www.gigya.com). But most of these services cost money and give you another place to log in to, and you may not use these kinds of services to their full capacity. For a small ...
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