Chapter 4
Search Engine Optimization
IN THIS CHAPTER
Appreciating SEO benefits
Improving your SEO with WordPress
Getting your blog into good SEO shape
Finding information about your niche
Creating SEO-improvement strategies
Google, Yahoo!, Bing, and other search engines have a massive impact on a website. Search engines can easily refer the largest amount of traffic to your site and, if dealt with properly, can help you grow a large audience over time. Often, bloggers don’t discover the importance of search engine optimization (SEO) until their sites have been around for a while. By taking the time to make sure that you’re following SEO best practices from the get-go, you can reap the rewards of a consistent flow of search engine traffic.
If you’ve been publishing content on the web for a while and haven’t been following the practices in this chapter, roll up your sleeves and dive back into your site to fix some of the SEO practices that you may have overlooked (or just didn’t know ...
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