WordPress® Bible, Second Edition

Appendix F. WordPress in Major Media

IN THIS APPENDIX

• Newsroom challenges for WordPress

• Roadmapping WordPress in major media

WordPress has enjoyed wide-scale adoption in every industry. Even the media industry, which has reluctantly embraced new media as an alternate format to the traditional ones, has begun to use WordPress in a large-scale fashion.

In fact, major media sources embracing WordPress has been very instrumental in pushing not only blogging as a medium forward, but also WordPress as a platform.

Newsroom Challenges for WordPress

By and large, the major media industry has been less than enthusiastic about blogging. However, in recent years, most major media organizations have jumped into the blogging pool, though the philosophical question every newsroom must address remains, "How important is blogging to what we do as a new organization?"

More and more newsrooms are considering blogging complementary to reporting the news. News organizations such as the New York Times and CNN have not only embraced blogging but have also begun to make it a primary point of contact with their audience, rather than an afterthought.

Two Big News Organizations Tackle the Online Medium

The New York Times

The New York Times is a WordPress advocate and user, but it is also an investor in Automattic, participating in their $30 million Series B round of venture capital funding. In addition to the Times, CNN, the BBC, and many more major media outlets have adopted the platform; traditional journalists are ...