1. What Is SEO and Do I Really Need It?

Chapter objectives and questions:

• Understand the role and value of search engine optimization (SEO) and content strategy.

• Understand search engine history, the “long tail,” and modern application.

• Understand what WordPress is and how it begins to factor into SEO.

• Provide an overview of SEO in today’s digital world.

A Day in Your Life...

So you wake up one morning, wonder what to wear, and decide to check the weather. You have a client meeting 40 miles away, so you check the weather app on your smartphone, input the location, and see what the temperature will be.

You aren’t sure how casual or formal the office and personnel are, so you Google them to see their website. A photo comes up in the Images ...

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