5. Real-World Blogging

Chapter objectives and questions:

• Blog post architecture

• Blogging why and how

• Pages versus posts for SEO

• The role of social media

• Planning to blog

• Vertical search and authorship

This chapter helps the transition between the WordPress beginner and the SEO intermediate. This chapter is also about coming up with content themes and practicing keyword-driven blogging, as well as the WordPress technologies that you should be aware of and that can aid you in the process. This chapter is beneficial for the WordPress.com blogger as well as a blogger or SEO on a sophisticated, custom WordPress platform site. Although the strategies and some of the technical defaults discussed in this chapter apply to WordPress.com free ...

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