November 2012
Beginner
288 pages
4h 49m
English
book
Work for Money, Design for Love: Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business
by David Airey
Content preview from Work for Money, Design for Love: Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design BusinessBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 7. Brand Naming
One of the bigger mistakes I made when I struck out on my own happened in 2005 when I chose my first business name. For the duration of that year, I called myself New Dawn Graphics. In hindsight, it’s terrible, but I didn’t pluck it from thin air. I toiled, drew up a short list, asked friends and family and people I respected, and although New Dawn Graphics wasn’t a runaway favorite, it got more thumbs ups than any of the alternatives. So I ran with it.
Of course, the people I surveyed didn’t have to live with the name day in and day out. They were making a decision after just a few minutes of thinking (perhaps even seconds). I should have taken more responsibility and carried out more research and testing.
After some ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.