November 2012
Beginner
288 pages
4h 49m
English
book
Work for Money, Design for Love: Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business
by David Airey
Content preview from Work for Money, Design for Love: Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design BusinessBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 8. Designing Your Brand Identity
Your brand is you. It’s how others see you. And it’s a lot more than a simple logo or wordmark (although those are the things that most readily spring to mind).
Your brand identity is the language you use, the smile in your voice when you answer the phone, the voicemail message you record, how you talk about other businesses and people, the sign on your door, the company car you drive, the way you dress, the copy on your website, your website’s ease of use, and it’s the promises you make (and keep, because when you tell a client you’ll do something, you need to do everything you can to deliver).
Your complete identity also includes graphical factors, such as how your website looks, from the amount of white ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.