Chapter 8. Designing Your Brand Identity
Your brand is you. It’s how others see you. And it’s a lot more than a simple logo or wordmark (although those are the things that most readily spring to mind).
Your brand identity is the language you use, the smile in your voice when you answer the phone, the voicemail message you record, how you talk about other businesses and people, the sign on your door, the company car you drive, the way you dress, the copy on your website, your website’s ease of use, and it’s the promises you make (and keep, because when you tell a client you’ll do something, you need to do everything you can to deliver).
Your complete identity also includes graphical factors, such as how your website looks, from the amount of white ...
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