Chapter 10. Launching Your Online Presence

The days of lugging around your leather portfolio cases have all but disappeared, because your potential clients want to be able to see your work whenever it’s convenient for them, not just when you’re sitting in front of them thumbing through portfolio pages laid out on a table. You need to showcase your best work wherever there’s an Internet connection and allow it to be viewed on anything from iMacs to mobile devices. If it’s not viewable, you’ll lose the job to someone whose work is.

You need a website.

Your basic launch needs

There are four key elements to every website launch:

• The domain name

• The Web host

• The site design

• The content

Domain

I registered the domain name davidairey.com in ...

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