Chapter 14. Choose Clients Wisely
It does cost money to turn down a project, but saying “yes” to the wrong client can be equally as costly. We have only so many hours we can devote to our profession, and working with the wrong people means you don’t have time for more enjoyable and potentially more profitable jobs.
As the late motivational writer Stephen R. Covey, author of The 7 Habits of Highly Effective People (Free Press, 2004), once said, “Doing more things faster is no substitute for doing the right things.”
A case in point, to illustrate why saying “no” can be the right move. A prospective client approached a studio in London called ico Design with a new food retail concept (he’d seen some of the studio’s work for other food clients and ...
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