Chapter 16. Pricing Your Work

“How much should I charge?” That’s probably the most common question I’m asked. Every few days another email arrives from a designer struggling to price his or her services.

I struggled too, and even today I’m sometimes left doubting my quotes. Did I undersell myself? Did I price myself out of a top project? I’m sure I’ve done both, lowballing my services until my confidence grew, then slapping a higher-than-usual price tag on what I offer, to the detriment of the deal. It’s a balancing act we all need to play, and one that we only learn the rules of through on-the-job experience.

This chapter does not present a mathematical formula that will help you settle, once and for all, and with complete peace of mind, your ...

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