November 2012
Beginner
288 pages
4h 49m
English
It’s true that there’s no faster way to learn than by doing it yourself, and the mistakes you’re personally responsible for leave you much less likely to make the same one twice. That said, it’s always good to receive advice from those who have already learned the lessons and suffered through the mistakes, especially when it’s your business that’s at stake.
For the purpose of this chapter, I talked to a variety of designers about their business experience and asked them to share advice specifically applicable to you—the design business owner.
Ivan Chermayeff told me of a time when Eliot Noyes, a distinguished industrial designer/architect, obtained an assignment from Mobil Oil Corporation ...
Read now
Unlock full access