Conclusion

If all we ask of productivity tools is that they help us do the same work a little faster or easier, we aren’t asking enough. The social web offers us the opportunity to build and support new kinds of working relationships, to extend the reach and impact of the work we do, and most crucially, to focus on the work that provides the greatest value to us, our organizations, and our world.

Professionals who use social tools to reinvent the very core of the work they do represent a new kind of leader: a social leader. A social leader isn’t characterized by his or her public persona on social media. In fact, a social leader may be virtually invisible on Twitter or LinkedIn. A social leader is someone who provides extraordinary value to ...

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