Work Smarter with Twitter and HootSuite

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Organizing Your Relationships with Twitter Lists

The Trouble with Twitter: #overwhelmed

Even Twitter enthusiasts are often paralyzed by the sheer volume of tweets and the velocity of Twitter conversations, both of which increase quickly once you follow more than a handful of people. Twitter newcomers are often so overwhelmed by Twitter’s size and pace that they tune out altogether.

That overwhelmed feeling is a near-inevitable by-product of the default Twitter experience, which encourages us to follow a bunch of people and then track them through our main “home feed.” Follow more than a handful of people, and it soon feels impossible to keep up with that home feed.

But the “keeping up” paradigm is left over from a previous era, one in which ...