Work Smarter with Twitter and HootSuite

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Listening with HootSuite: Reading Tweets

Imagine you are at a crowded party where people are clustered into various conversation groups. You could drift through the crowd, drink in hand, listening for a few words that suggest what each conversation is about. Depending on your interests, you might wander past the golf enthusiasts, pass on the intense discussion of health-care policy, but pause to listen to and perhaps join the conversation about one of your favorite novels. You’d hear some interesting thoughts and maybe meet a few new people.

In some ways, this is a useful analogy for Twitter, since it liberates you from the sense that you have to read every tweet and conveys the possibility of simply finding the people at the party who interest ...