Work Smarter with Twitter and HootSuite

2

Introduction

This short book shows you how to make the most of Twitter in your professional life, focusing the way you take in information and streamlining the way you share your knowledge and ideas with the world. It shows you how to use Twitter alongside HootSuite, a separate platform that allows you to access Twitter more efficiently and effectively.

This book offers strategies, tricks, and workflows for both relative newcomers to Twitter and for well-established tweeters. If you’ve been daunted by or skeptical of Twitter—or if you’ve been using it only reluctantly—you’ll find that with the right tools and tactics, even a moderate time commitment can have a big and meaningful payoff. If you’re already an enthusiastic Twitter user, you’ll discover ...