On December 9, 2008, our largest client placed a very large order for Emergenetics training within their company. I was excited and told my staff that we might even skip the financial crisis that was facing the country.
I was wrong. Two weeks later, the client called and canceled the order. By the end of the first quarter in 2009, we had lost 40% of our business.
For the preceding 16 years we had been helping organizations by using self-development seminars in which employees learned about their thinking and behavioral preferences. We helped them recognize how their individual attributes affected their lives, their work, and their team.
The name of our company, Emergenetics, comes from the fact that we are all the product of characteristics that emerge from our life experiences as well as attributes that are the result of our genetics. We successfully and scientifically determine each employee's unique attributes by scoring their answers to an Emergenetics survey. We also provide them with a personal color-coded Emergenetics Profile, which not only illustrates their preferences at a glance, but also compares their results to a global population (see the www.emergenetics.com for more information about the Emergenetics Profile or to review our Technical Report. You can also refer to my first book, EMERGENETICS: Tap Into the New Science of Success). Once individuals better understand themselves and share ...