If you have never heard of social media, social networking or social marketing, here are a few of the main terms and phrases that I use throughout the book. I will explain more of the terms as we move through the chapters, so this is not an exhaustive list at all.
Aggregation Software or a website that collects information from several sources for use in one place.
Application programming interface Enables a software application to interact with other software programs.
Blog An online chronological diary of entries written by a user or group of users and searchable online.
Folksonomy The users of a site classify web page information in ways that are useful to them and do not necessarily use the formal taxonomy assigned by the web ...