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Working the Crowd - Social media marketing for business Second edition by Eileen Brown

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GLOSSARY

If you have never heard of social media, social networking or social marketing, here are a few of the main terms and phrases that I use throughout the book. I will explain more of the terms as we move through the chapters, so this is not an exhaustive list at all.

Aggregation Software or a website that collects information from several sources for use in one place.

Application programming interface Enables a software application to interact with other software programs.

Blog An online chronological diary of entries written by a user or group of users and searchable online.

Folksonomy The users of a site classify web page information in ways that are useful to them and do not necessarily use the formal taxonomy assigned by the web ...

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