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Working the Crowd - Social media marketing for business Second edition by Eileen Brown

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4 THE TOOLS OF THE NEW WEB

Where do you start to get your message out in the new connected world? Which applications, amongst the hundreds available, could you consider? In this chapter, we will start by looking at blogging and how a blog can help to start the conversation between you and your audience. We will then look at how to consume information on a blog and the various tools you can use to read posts, both online and offline. We will talk about editing your own web pages, and how wikis can be used as powerful tools both inside and outside the firewall. We will move onto video and web conferencing software and how virtual meetings can be conducted across the web using low cost or free software. We will talk about mobile blogging and ...

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