9 DISCOVERY

‘Create a community and it will come’. This is a great idea, and your community will come — however, they will only come if they know where they can find you. Your brand, both personal and corporate, needs to be discovered and needs to be advertised. In this chapter, we will look at ways to improve your search engine rankings through the intelligent use of social tools, and the need for you to keep active in online circles. We will talk about how recruitment has been turned on its head, both from the ease of finding a role online, and the visibility that you have to potentially millions of recruiters. We will find out how innovative use of social media has managed to put a whole musical orchestra together and we’ll see how important ...

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