13   WHERE IS IT ALL GOING?

In this, the final chapter, we take a look forward. We look at what will happen next in the new world of communication. Just as the dotcom boom changed the way we used the web in the late 1990s, so the influx of social media platforms will fundamentally change the way we communicate and do business in the 2010s. First, we will have a look at the new way of marketing and how push marketing will have to evolve to suit the new dialogue. Secondly, we will speculate on the new platform and how search will play an important part in raising awareness of social engagement tools and encourage more people to take part in the conversation.

We will have a look at how hardware will dramatically evolve to take the users to the ...

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