what did you say?


Language, spoken and written, is our primary means of communication. Listen carefully to the words people use. This tells us what is considered important to them. Develop an awareness of their vocabulary and you’ll gain an insight into their thinking, clues that will help you understand how they conduct both their business and personal lives.


  • Even English speaking countries don’t always understand each other. Australians, South Africans, New Zealanders, British and Canadians even have different business expressions that can be misunderstood by Americans and conversely they may miss the meaning of American expressions. If you learned British English, American English can be a surprise. ...

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