18:

you look wonderful darling

INTRODUCTION

How you look matters. In less than 30 seconds people form an impression about you. In that amazingly brief time, the only information they have about you is how you look, how you’re groomed, what you’re wearing. Packaging counts for people just as it does for products. In the US, where “The Brand is You”, the packaging is what we wear.

WHAT YOU’LL LEARN

  • The basic purposes of clothing and a condensed history of what we wear and why.
  • How to answer the question: “What in the world should I wear for that meeting?”
  • How age intersects with dress.
  • Some indicators of status in a society known for its distaste of status and rank.

Situation

You are packing for a trip to meet a new client in the US. You’ve ...

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