Introduction

You might wonder why we decided to write this book about Americans in business, when it seems so many legal and accounting firms, and culture gurus have already covered this topic before? Isn’t working with Americans just like working within any other culture, just with a different accent? In simple terms, no. We couldn’t find a book or reference guide specifically on this topic – so we decided to write one ourselves.

And why us, you may ask? Because, as well as both being Americans, we have, between us, over 40 years’ experience living and working in Europe. Allyson Stewart-Allen (allyson@workingwithamericans.com) lives in London, and makes her living advising European and US companies wanting to cross the Atlantic with their products ...

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