Chapter 4

Get creative

‘Companies have to nurture [creativity and motivation] – and have to do it by building a compassionate yet performance-driven corporate culture. In the knowledge economy the traditional soft people side of our business has become the new hard side.’

Gay Mitchell, Executive VP, HR, Royal Bank Financial Group

Organisations with high levels of creativity demonstrate a clear edge in both developing new services and products, and outwitting rivals by doing the job faster, better and/or cheaper. Research confirms increased market growth, profit and capitalisation from creative business. And even if these are not your own or your company’s goals, creativity in the workplace has consistently been found to enhance job satisfaction, ...

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