Now we will take a detailed real-world look at how a CRM system can be implemented to improve customer experience. We begin by looking at the company slogan:
"We make great first impressions last."
Here, we have a slogan that most certainly speaks to the value of customer experience. To make that great first impression and keep it, there are several critical service expectations:
- Orders must be accurate and easy for customers to place
- Orders must be delivered on time
- Quality must be excellent
While listing these customer service goals may seem obvious, explicitly naming your objectives is important when building a CRM system. There is a natural tendency when building a CRM system to ...
