By default, both new and existing products in Odoo are not published to the website. You can see them when logged in either as an administrator or a user with appropriate permission. Until you publish the product, they will not be seen by anonymous website users:
When you click the red Unpublished slider, the button will change to green and should now display Published, as shown in the following screenshot:
Your product has now been published and should be visible to anyone who accesses your website. By clicking the ...