Get Serious About Strategy

During the summer of 2017, I got into a disagreement with Steve, a leader on our marketing team, over how best to communicate our corporate strategy to employees. In our attempts to build engagement and develop our culture, we had started to brand our strategy, associating it with a slogan or “wrapper” to make it easy to understand and remember. For the past several years, that wrapper, originally conceived by Steve, had been “Kronos 5.0,” a reference to our reinvention as a cloud company, the fifth major transformation in our 40-year history. This moniker in turn contained three pillars: Customer, Cloud, and Company. ...

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