Step 1Shift Your Mind-Set from Expert to Agent of Change(The Changemaker Imperative)

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What do Oprah Winfrey, Morgan Spurlock, and Michael Pollan have in common? All three are agents of change, and none of them is an expert on health. Without any special credentials in nutrition, exercise physiology, or even psychology, all of them have influenced the choices of millions of people in the area of health and well-being. All three have set movements in motion.

Oprah is one of the most influential people in America today. A talk show host, actress, and philanthropist, she has an uncanny ability to influence the choices of millions of people around the world, whether it's what books to read, which diets to consider, or which leaders to believe in. In a 1998 PBS NewsHour broadcast, for example, Oprah spoke candidly about the risks of eating beef, exclaiming, “It has just stopped me cold from eating another burger!” This one interview, disgruntled cattlemen claimed, led to the lowest dip in cattle prices in a 10-year period.1

Morgan Spurlock, documentary filmmaker and activist, charmed and activated us in his irreverent 2004 documentary Super Size Me. Galvanized by a failed lawsuit against McDonald's, Spurlock took action outside of the courtroom, waging his own campaign against the megacorporation. In his film, Spurlock led viewers on his odyssey of a super-sized McDonald's-only diet, ...

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