Give us clear vision that we may know where to stand and what to stand for—because unless we stand for something we shall fall for anything.
In this chapter:
- Review five major trends shaping the sales profession.
- Discover the implications of those trends for the buyer-seller relationship.
- Learn how professional selling has evolved into a system that creates unique competency requirements for its participants.
- Learn how a competency-based approach can drive sales performance in your organization
The ultimate goal of any reader of this book is to improve sales team performance in ...