Chapter 6
Foundational Competencies
Avoid competency traps. Do not stay only where you are good at things, go out and be challenged.
—Andrew Creighton
In this chapter:
- Understand the competency groupings used in the ASTD World-Class Sales Competency Model.
- Learn how foundational competencies apply to all sales professionals, regardless of the job title they hold.
- Discover the 10 most important foundational competencies in the ASTD World-Class Sales Competency Model.
Competencies are the basic building blocks of a competency model. In this case, they form the foundation of the pyramid that graphically represents the model. The foundational ...
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