A Digital Reality
In 2015, around 600 billion dollars were spent on advertising worldwide. Of this, 170 billion dollars were accounted for by digital marketing (that is, marketing activities where distribution of ad content is done through digital channels). And, the assumption is that, by 2019, half of all global advertising spend will take place in digital media.
The top five spenders in each advertising category by territory are the United States, China, Japan, Germany, and the United Kingdom, but in any market with Internet access, from Vietnam to Argentina, digital marketing is a relevant and growing phenomenon.
For this reason, Big Data and digital marketing are key areas to understand for every marketing ...
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