Crumbling Cookies
Cookies sit at the core of the digital marketing process. A cookie is simply an identification, an HTTP unit code that is installed in the browser of a visitor when accessing a website. Cookies provide an anonymous identifier that fades over time and is replaced frequently.1 Because each device and each browser provides a different cookie, there is an average of four to six cookies assigned to each person.
Cookies have been much maligned in recent years because of their perceived inference in consumer privacy, but their function is simply to identify the user in order to tailor a set of preferences (language, currency, location, etc.) when accessing websites to make browsing easier.
Both advertisers ...
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