6Leave Out the Commercials: Let the Sentences Sell the Message

“The love of economy is the root of all virtue.”

—George Bernard Shaw

COMMERCIALS ON TELEVISION OR THE radio can be viewed as either clever, entertaining, and informative or insulting, ridiculous, and annoying, or perhaps both. Commercials in writing are fancy or unfamiliar words and terms or long-winded sentences that interrupt the reader’s ability to follow or understand your message. For the most part, they need to be avoided. Even though you are often trying to “sell” an idea in daily business correspondence, why not let precise words and clearly expressed sentences do the “selling”?

In creating your first draft, construct short, simple sentences, with each expressing one idea. ...

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