CHAPTER 7 The Pitch
Jean Ann Wright
DO YOUR HOMEWORK
Before you pitch your project, do your homework. If you’re not familiar with animation companies, make a list from the credits of a video or series. Or, better yet, get a directory. You can find a directory online at AWN (Animation World Network at http://www.awn.com) or buy a directory from Animation Magazine. Know what each company has on the air or out in the marketplace and, if possible, what they’re looking for now. Find out a little about the executive that you’ll be pitching. What does this decision maker like? If this is a network, study their current children’s programming schedule printed in the newspaper or TV Guide. If this is a production company, find out what kind of animation ...
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