Most questions that aspiring technical authors ask me are about marketing. I think this is in part because marketing, selling, is considered by programmers to be some sort of voodoo magic. Most of us studied computer science and information technology—not business. But there is nothing magical about selling. In fact, we are all actively in sales throughout our lives. For example, during a job interview we sell our skills, on a date we sell our potential as a romantic partner, and at a job meeting ...
