Skip to Main Content
Writing AI Prompts For Dummies
book

Writing AI Prompts For Dummies

by Stephanie Diamond, Jeffrey Allan
May 2024
Beginner content levelBeginner
288 pages
6h 55m
English
For Dummies
Content preview from Writing AI Prompts For Dummies

Chapter 8

Personalizing the Customer Journey Using AI

IN THIS CHAPTER

Bullet Introducing the customer journey

Bullet Using AI tools and techniques to enhance the customer experience

Bullet Providing customer support in real time

Most people enjoy getting brand emails that seem to be written specifically for them. Consumers today expect that every company will deliver personalized interactions and custom recommendations based on their specific needs. Any organization that can successfully provide Al-based personalization can gain a competitive advantage.

This chapter explains how to deliver a personalized journey for your customers using several AI tools and techniques. We show you how to:

  • Determine how customers feel using sentiment analysis.
  • Provide what customers want by utilizing recommendation engines.
  • Predict what customers will do by employing predictive analytics.
  • Deliver information customers need with chatbots and virtual assistants.
  • Automate the delivery of content using marketing automation.

We also look at how you can use generative AI (GenAI; see Chapter 1) to leverage the data you get from these tools to create valuable assets for marketing, sales, and support.

Implementing Al technologies ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

How AI Works

How AI Works

Ronald T. Kneusel
The Manager's Path

The Manager's Path

Camille Fournier

Publisher Resources

ISBN: 9781394244669Purchase Link