May 2024
Beginner
288 pages
6h 55m
English
Content preview from Writing AI Prompts For Dummies
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Chapter 8
Personalizing the Customer Journey Using AI
IN THIS CHAPTER
Introducing the customer journey
Using AI tools and techniques to enhance the customer experience
Providing customer support in real time
Most people enjoy getting brand emails that seem to be written specifically for them. Consumers today expect that every company will deliver personalized interactions and custom recommendations based on their specific needs. Any organization that can successfully provide Al-based personalization can gain a competitive advantage.
This chapter explains how to deliver a personalized journey for your customers using several AI tools and techniques. We show you how to:
- Determine how customers feel using sentiment analysis.
- Provide what customers want by utilizing recommendation engines.
- Predict what customers will do by employing predictive analytics.
- Deliver information customers need with chatbots and virtual assistants.
- Automate the delivery of content using marketing automation.
We also look at how you can use generative AI (GenAI; see Chapter 1) to leverage the data you get from these tools to create valuable assets for marketing, sales, and support.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.