Chapter 8

Personalizing the Customer Journey Using AI

IN THIS CHAPTER

Bullet Introducing the customer journey

Bullet Using AI tools and techniques to enhance the customer experience

Bullet Providing customer support in real time

Most people enjoy getting brand emails that seem to be written specifically for them. Consumers today expect that every company will deliver personalized interactions and custom recommendations based on their specific needs. Any organization that can successfully provide Al-based personalization can gain a competitive advantage.

This chapter explains how to deliver a personalized journey for your customers using several AI tools and techniques. We show you how to:

  • Determine how customers feel using sentiment analysis.
  • Provide what customers want by utilizing recommendation engines.
  • Predict what customers will do by employing predictive analytics.
  • Deliver information customers need with chatbots and virtual assistants.
  • Automate the delivery of content using marketing automation.

We also look at how you can use generative AI (GenAI; see Chapter 1) to leverage the data you get from these tools to create valuable assets for marketing, sales, and support.

Implementing Al technologies ...

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