Chapter 11
Building an AI-Powered Personal Brand
IN THIS CHAPTER
Understanding the value of using AI apps
Uncovering your brand identity with the seven Cs
Improving your personal brand
Brand building has always been challenging. Marketers found it difficult to know what their audience was thinking — and there were limited ways to find out. Applying AI tools to audience analysis has transformed brand building. AI tools can analyze company data to provide insights into customer behavior. They have made working on brand building a data-driven exercise. This means that marketers’ personal opinions have taken a back seat to actual data — which is a good thing.
Check out Chapter 9 for a deeper dive into organizational branding.
When it comes to personal brand building, the challenges are different. It’s not usually the technology that holds you back; it’s the ability to promote your own unique skills. Many people find it difficult to talk about their abilities and successes. In fact, the key to creating a great personal brand is not to view it as self-promotion but to communicate your ...
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