Writing and Editing for Digital Media, 5th Edition

5 Digital StorytellingGenerating Ideas and Publishing the Story

DOI: 10.4324/9781003223849-5

Chapter Objectives

After studying this chapter, you will be able to:

• better identify and understand your audience;
• reliably generate content ideas;
• develop and apply style guides for clarity, consistency, and efficiency;
• apply ethical decision-making as a process.

The difficulty lies not so much in developing new ideas as in escaping from old ones.

—John Maynard Keynes

Your audience gives you everything you need. They tell you. There is no director who can direct you like an audience.

—Fanny Brice, entertainer

Consistency is contrary to nature, contrary to life. The only completely consistent people are dead.

—Aldous Huxley

Introduction ...