Online Resources

We wrote Writing Business Bids & Proposals For Dummies for people who write a few proposals each year in the commercial market — that is, small business owners, salespeople, and lone proposal writers. This book will help you understand how to write customer-focused, persuasive proposals that win more business.

We want to give you more than just ideas and instructions, however, so here we provide details on how you can access some practical tools and examples for improving your proposals. This appendix details the collection of all the online resources, tools, and templates that we reference throughout this book. We hope that you’ll use them, adapt them, and improve them (and when you do, we’d love to hear from you and use your ideas to make them better). That’s what the Association of Proposal Management Professionals (APMP) is all about: being better proposal writers and managers every time out.

For more information about the APMP, go to To access the resources you need, simply visit

In Table A-1, we map each resource to the chapter (or chapters) of this book where we refer to it.

TABLE A-1 Proposal Resources





Example of RFP

Representative model of a commercial Request for Proposal (RFP). A document from a customer or funding source calling for proposals for a specific program, project, or work effort.


Example of RFQ

Representative model of a commercial ...

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