15 Writing publicity
I think God is groovy. He had a great publicity agent. (P. J. Proby, quoted in J. Green, The Book of Rock Quotes)
Think of the great variety of communications that business organizations produce. There are display adverts and advertising features placed in newspapers and magazines, sales letters, leaflets, ‘fliers’ (one-sheet mail-shots), brochures, instructional pamphlets, posters and management reports. Public Relations (PR) items in the form of press releases and feature articles are edited to their standards by the publications using them. There are also corporate videos and websites, and the various forms of broadcasting advertising.
The writing skills required for these communications are not often allied to business ...
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